Designing the Pollinate Pitch Experience
The last few months have been massive for the team at The Good Mod, with many big new projects secured, some fully underway, and one of our largest ones to-date just completed: the conference room and pitch stage for Pollinate, a fast-growing interactive branding and advertising agency in Portland, which was just recently voted 2015 Advertising Age Northwest Small Agency of the Year.
photos by Arthur Hitchcock
The prompt was straightforward: develop lighting and a conference table to seat 15 people comfortably in a fairly small space of 21 feet by 18 feet. Goal was to provide an arena for multi-directional presentation that navigates both digital and analog work, while delivering an intriguing experience for Pollinate’s most important clients.
Taking inspiration from the energetic aesthetic of the agency, lead designer Brock Odalovich and owner-designer Spencer Staley decided to push Pollinate’s momentum to the extreme: surrounding the presenter with crystalline slabs of sheet metal visually breaking out of the ground, the design’s dramatic vortex explodes under a sci-fi inspired spotlight.
The table’s major challenge was to seat that many people with enough leg room in such tight space, and identifying the need for maximum floor space for multi-directional presentation. Lead designer Brock Odalovich's solution was a horseshoe-style design with a base-less cantilever table that is sturdy and still allows for enough floor space around the presentation pit.
The base was created out of 1200 pounds of individually laser cut and hand-welded asymmetrical pieces of sheet metal. Special feat was the integral joinery in order to make the table base break down for a standard residential elevator. The tabletop iced the cake: 15 pieces of differently adjoined veneer pieces framed by oak hardwood edging visually extend the cascading facets of the steel base.
Hovering above, Spencer Staley’s lighting design extends the crystalline language of the table with five individually shaped pyramidal boxes clustered into a star-shaped chandelier. Exploding into sharp angles, the 300 pound LED light piece is capped with removable shade panels covered in technical light diffusing fabric—all results of exciting new experiments in the use of materials.
"From the initial brainstorming session to the final installation we couldn’t have ask for a better experience working with The Good Mod. The creativity they brought into our showcase conference room leaves a powerful impression on our clients as they come to visit. We can’t wait to work with them on another project!"
- Laura Runkle, Pollinate